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Regional Marketing Manager – Los Angeles
NAC Architecture is seeking a full-time Marketing Manager to lead the marketing efforts of our growing Los Angeles (Chinatown) office.
We are looking for a smart, energetic, and forward-thinking individual to join our multi-office Marketing Team and be responsible for a wide spectrum of marketing and business development activities including managing proposals and SOQs, developing presentations, networking, managing the day-to-day activities of a Marketing Coordinator, as well as leading public relations and market research. The Regional Marketing Manager must be able to work in a fast-paced environment, meet tight deadlines, be flexible, and work independently as well as part of a team.
The LA Regional Marketing Manager’s top priority is to strategize and lead winning proposals and shortlist presentations to bring work into the firm.
Marketing Responsibilities
  • Work with Principals and other seller/doers to define proposal and shortlist presentation strategies
  • Perform market research to build client, project, and competitor intelligence
  • Develop and lead SOQs, proposals, and SF330 submittals in InDesign
  • Produce PowerPoint presentations, boards, and leave-behinds
  • Assist in creating and updating resumes, project descriptions, and proposal boilerplate
  • Coordinate and document client debriefs
  • Track and produce design award submittals
  • Develop content for public relations and social media activities
  • Position the firm and its leaders as thought leaders
  • Coordinate conference attendance, presentation proposal submittals, networking opportunities, and follow-up activities
  • Coordinate project photo shoots and manage cost sharing with consultants and general contractor
  • Coordinate staff photo shoots
  • Maintain photography and other visual imagery files in digital asset management system
  • Share marketing information, challenges, solutions, and lessons learned with other marketing staff
  • Support and collaborate with the Marketing Team in our Seattle and Spokane offices when proposal workload dictates
  • Attend industry events, such as association meetings and conferences, to build a personal network and gather intel about clients, competitors, and industry trends
Business Development Responsibilities
  • Lead monthly LA business development meeting with the Principals, CMO, and other key seller/doers
  • Identify potential opportunities (leads, RFQs and RFPs), and the decision makers within client organizations
  • Work with Principals to develop BD strategies and track activities and actions in CRM database
  • Develop pursuit capture plans in collaboration with Principals and other seller/doers
  • Set up meetings between client decision makers and Principals and other seller/doers, and participate as appropriate
  • Track status of bond campaigns
  • Provide business development mentoring to mid-level professionals
Management Responsibilities
  • Direct the activities of the Marketing Coordinator and support their professional development
  • Prioritize and manage multiple diverse projects
  • Manage the proposal and shortlist interview process following NAC’s best practices
  • Track current workload assignments in the firm’s proprietary database and produce a weekly marketing report
  • Lead weekly LA marketing meeting and Go/No Go discussions
  • Lead semi-weekly firm-wide K-12 market leaders meetings
  • Lead monthly LA business development meetings
  • Manage outside resources (consultants, photographers, etc.) to achieve desired results
  • Maintain the firm’s corporate identity to build NAC’s brand
Job Requirements
  • 5+ years’ of relevant work experience in architectural, engineering, construction or professional services firm
  • Critical thinking and engagement skills
  • Detail oriented, continually strives to improve and expand knowledge/skills
  • Superior copywriting and copy editing skills
  • Strong verbal communication and interpersonal skills
  • Project management and coordination skills
  • Strategic thinker; ability to identify client’s unique needs and challenges
  • Design aptitude for creating marketing materials representative of a design firm
  • Excellent command of Microsoft Office and Adobe Creative Suite software programs, particularly InDesign
  • Experience with databases and CRM programs
  • Knowledge of the PK-12, higher education, and healthcare markets a big plus
Other Desired Skills and Qualifications
  • Prospecting
  • Research
  • Cold (warm) calls
  • Networking
  • Motivating and inspiring others
  • Ability to excel in a fluid, cross-functional and collaborative team environment
  • Working knowledge of OpenAsset and Newforma
  • Must play well with others; a success for one is a success for all
  • Preference given to Certified Professional Services Marketers (CPSM)
Interested?
  • If you think you’ve got what it takes to help us take our LA office to the next level, send us your resume with a clear statement of what benefit you can bring to this position to hr@nacarchitecture.com. Selected candidates will be invited to an in-person interview with our LA Principals and CMO and asked to provide samples of their work and references.

    NAC offers a very generous benefit package that includes health and retirement benefits as well as professional development and growth.
  • NAC Architecture is an Equal Opportunity Employer and does not discriminate in hiring or employment on the basis of race; color; ancestry; religion; marital status; sex; sexual orientation; citizenship; national origin; age; physical or mental handicaps or disabilities; medical condition; or special disabled, Vietnam-era or veteran status or any other basis protected by law. No question on our application is intended to secure information to be used for such discrimination. Applicants for employment are evaluated on the basis of educational training, professional or other employment experience, professional licensing (when appropriate), and job-related skills and knowledge. If you require accommodation to complete an application or for the interview process, please contact the Human Resources Department.
Contact
Human Resources
(509) 838-8240